Dealer Performance Dashboard
Review lead activity, sales performance, gross, market pricing and digital visibility in one easy-to-read dashboard built around your store.
No long-term commitment
Inside the portal
Every tab opens with a plain-English summary, then the numbers behind it for this month, last month and the same month last year. Click through the tabs below.
162 units sold in October, up 6% on September, with appointments shown down 4%.
| Metric | Oct | Sep | vs Sep |
|---|---|---|---|
| Internet leads | 812 | 779 | ▲ 4% |
| Appointments set | 431 | 442 | ▼ 2% |
| Store visits | 466 | 451 | ▲ 3% |
| Outbound touches | 21,408 | 19,950 | ▲ 7% |
| Salesperson | Sold | Visits | Close |
|---|---|---|---|
| Sample Rep A | 19 | 38 | 50% |
| Sample Rep B | 16.5 | 41 | 40% |
| Sample Rep C | 14 | 29 | 48% |
| Sample Rep D | 11 | 33 | 33% |
New-vehicle gross rose to $238.4K from $212.9K in September. Back gross per finance deal held at $2,410.
| Metric | Oct | Sep |
|---|---|---|
| Finance deals | 118 | 109 |
| Deals with $5K+ back | 27 (23%) | 22 (20%) |
| Average term (months) | 72.4 | 71.9 |
Sample Motors is #3 of 11 stores within 50 miles, averaging 7.4% off MSRP against a 6.1% market.
| Model | You | Market | Rank |
|---|---|---|---|
| Pickup | 9.1% | 7.0% | #2 |
| Midsize SUV | 6.2% | 6.4% | #5 |
| Compact SUV | 3.8% | 5.9% | #9 |
61% of your used units are priced within 3% of the market. 23 units sit more than 3% above it.
| Vehicle | Miles | Your price | Market | Gap |
|---|---|---|---|---|
| 2023 Sample SUV LX | 31,420 | $27,995 | $26,150 | +7.1% |
| 2022 Sample Pickup XL | 44,810 | $33,488 | $31,600 | +6.0% |
1,148 website conversions in October, up 9%. Organic search drives 31% of them.
Sample Motors scores 64/100 and moved up to #3 of 6 local stores in how AI assistants see and describe it.
| Question | You |
|---|---|
| Best dealer near me | Named |
| Used SUV under $25K | Not named |
| Most trusted dealer | Named |
Sample Motors is a fictional store. All figures shown are sample data.
Leads & sales team
See whether every lead is getting a fast, real response, and which people and sources turn into sales.
For exampleInternet response time, appointments set and shown, calls, texts and emails per rep, and leads by source with the sales credited to each, all compared with last month.
Deals & gross
Follow front and back gross by new and used, and how the finance office is performing.
For exampleNew-vehicle gross per unit, back gross per finance deal, how many deals carry $5,000+ in back gross, and whether a change came from more units or more per unit.
Market pricing
Compare your prices with every store in your market, refreshed twice a week.
For exampleYour rank and average discount off MSRP by model line, and which used units are priced above or below comparable vehicles of the same trim, year and mileage.
Website & AI visibility
See which channels bring shoppers to your website and which ones turn into forms and calls.
For exampleConversions by channel and landing page, with bot traffic filtered out. AI Visibility shows how your store appears when shoppers ask AI assistants, such as Google's AI Mode, questions like “best dealer near me,” and how you compare with nearby stores.
Built around your store
You choose which metrics to track and how the reporting is organized. We set up the dashboard to match how your store sells, staffs and advertises, and change it as your store changes.
Pricing and onboarding
Simple monthly pricing with no long-term commitment, a short setup, and room to grow the reporting as you go. We'll walk through what fits your store on the demo.
Starting at $750 per month.
Dealer onboarding in under 3 business days.
Unlimited tracking customization available.
No long-term commitment
Getting started
Data security
Dealership data is private by default. Only the people you approve can sign in, and each person sees only their own store.
People sign in with a one-time code sent to their work email. Codes expire after 10 minutes and lock after repeated wrong tries.
Every user is linked to specific stores, and a store can be limited to your company email domain. Nobody sees another dealership's dashboard.
Deal and gross figures need a separate permission, so you decide who sees what the store is making.
The portal is served only over encrypted HTTPS, and sessions end automatically after 24 hours.
When someone leaves, their access can be removed and their sessions ended right away. Every sign-in is logged.
We report on deals and activity, not shoppers. Customer names, phone numbers and emails aren't pulled into the dashboard.
Book a demo. We'll show you the dashboard and talk through what we'd track for your store. No long-term commitment.
Already a client? Sign in to your dashboard
